With smartphones, tablets and other mobile devices becoming an increasingly big part of our lives, it’s no wonder that more and more of us are spending time on social media sights on a daily basis.
In fact, Facebook is now the second most visited site on the web with LinkedIn and Twitter coming in at ninth and tenth respectively. So, how can you make use of this enormous resource to promote your business and save money on your online marketing?
Using social media to promote your business
The first thing that that you’ll need to do is to create social media profiles on the sites that are most relevant to your business.
Once you’ve done that, make sure they are fully filled in, including a few photos and videos as this will help people to connect with your business.
Now you’re ready to begin networking. Get in touch with groups, organisations and individuals who might be interested in your business, and ask them to join your network or ‘like’ your page.
Remember to stay active in forums and to comment on other people’s content as this will encourage them to interact with your business.
Integrating social media buttons to your site
In recent years you’ve probably begun to notice an increase in the number of sites that have social media icons on their pages.
These are great as they allow your website visitors to connect your content straight to their social media profiles, sharing your URL with their friends and telling the search engines that they find your content interesting and trustworthy.
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Funding a paid social media campaign
Once you’ve been working at your social media profile for a while and have begun to see visitor numbers to your website increase, it might be time to spend a bit of money on a ‘full on’ campaign.
Websites like YouTube and Facebook allow you to pay for advertising. This is a great way to drive more traffic to your site and can see you achieve real results.
Allowing you to connect with your customer base on a more personal level and to target specific groups, social media is an incredibly powerful marketing tool. So, make the most of it so you can sit back and watch your business grow.